Behind the NeoSymmetry engine stands a group of marketing strategy architects who have spent decades campaigning and now defining the digital strategies using latest technologies, advance algrithmic tools, integrated context-matching for percision targeting and comprehensive automation tools for execution and decision-support management.
Our goal was to build a Symmetry Growth Engine for businesses so they can reduce marketing expenses by as much as 50%, while reducing workload by as much as 80%. We believed this is achievable and realistic using advanced automation systems and decision support tools that can save on marketing expenses and automate most processes.
Our leadership is comprised of former directors and executives from the world’s most influential technology ecosystems, including Microsoft, Facebook, Google, and LinkedIn, alongside visionary strategists from the Top 100 marketing agencies in the United States.
These are the individuals who didn’t just witness the evolution of the digital economy; they engineered it.
Through expertise in campaign management, reduction in budget waste in regenerative development, and utilizing effective algorithmic strategy, we engineered a singular, cohesive business and marketing growth framework.
We call this the NeoSymmetry growth engine.
This isn’t theoretical marketing engine, but in fact, it is a masterpiece in professional mastery, utilizing the most sophisticated, battle-tested automation tools, protocols and strategic workflows ever assembled.
Here at NeoSymmetry, you are not just adopting a platform; you are inheriting the combined institutional intelligence of the industry’s most respected veterans, dedicated to transforming your business intent into an indisputable market reality.
Why NeoSymmetry?
Symmetry represents balance, harmony, and proportion.
CURRENTLY, all marketing efforts are chaotic with disconnected alignment, or fragmented cycle of manual guesswork where sporadic content (social posts, SEO, emailing customers, ad spending, etc.) lack any strategic data analysis visibility, making it nearly impossible to accurately measure ROI or pivot strategy without starting from scratch.
The “New Symmetry” is the fundamental realization that for automation to be effective, it cannot operate in isolation or chaotic with disconnected alignment, or fragmented cycle of sporadic content or campaigns.
It requires a symmetry of alignment between human strategic business and marketing intent and automation execution.
NeoSymmetry is the bridge across the fragmented data vacuum with near instant decision support systems for increased profitability and reduction of costs and workload.
1. From Disconnection to Cohesion
NeoSymmetry replaces the “disconnected tactics” model with a Cohesive Growth Engine.
Instead of five different agencies or tools running five different campaigns, NeoSymmetry engine of protocols and wordflow, synchronizes these efforts into a single, unified workflow. It transforms marketing from a cost center into a growth engine driven by precision.
It’s an engine that delivers alignment and real-time optimization.
2. The Symmetry Engine: Intuition Meets Execution
We define NeoSymmetry as the perfect balance:
- Human Strategic Intent: The compass that defines the “Why” and the desired ROI.
- Automation Execution: The engine that handles the “How” through real-time optimization.
By establishing a set of proprietary protocols, NeoSymmetry ensures that every byte of data generated by, for instance, a social media post or an ad click or an email, informs the next strategic move in milliseconds.
This creates a scalable feedback loop that eliminates waste and guarantees that ROI is an engineered outcome, not a hoped-for byproduct.
3. Real-Time Optimization of Business Intent
The future of business belongs to those who can close the gap between thinking and doing.
NeoSymmetry provides a real-time AI execution layer that monitors the “business intent” constantly. If a tactic is not serving the ultimate ROI goal, the system re-aligns itself automatically. This is not an incremental improvement; it is a complete redefinition of the marketing discipline.
Welcome to the Future of Precision Growth
The old way of manual, fragmented marketing is broken. It is too slow, too expensive, and too prone to human error. NeoSymmetry represents the definitive end to the era of guesswork.
By bringing mathematical precision and automated alignment to your growth engine, we provide the clarity that has been missing for a decade.
In the new economy, symmetry isn’t just a design choice. It is essential for business survival.
NeoSymmetry is the synchronization of vision and action. Welcome to the future of the Cohesive Engine.
Founders
Founders of NeoSymmetry Institute, in 2016
Mike Swalwell
Co-Founder | NeoSymmetry and previously NeoSymmetry Institute
Mike Swalwell is the Co-Founder of NeoSymmetry, established in July 2016 alongside fellow co-founder Amy Brown. A globally experienced business strategist, marketing innovator, author, educator, and entrepreneur, Mike has dedicated more than 26 years to helping organizations achieve sustainable, profitable growth.
Before launching his own consulting practice, Mike spent 17 years in senior executive leadership, strategic planning, and business transformation roles with some of the world’s most respected organizations, including McKinsey & Company, Cisco, and for 3 years at Deloitte Digital in Canberra, Australia. Throughout his corporate career, he led complex initiatives that combined strategy, innovation, customer engagement, and operational excellence across multiple industries.
Following his corporate career, Mike established himself as a marketing innovation consultant, spending the past 14 years advising business leaders on growth strategy, market positioning, customer acquisition, digital transformation, and commercial performance. His practical, results-driven approach has helped organizations build stronger brands, improve profitability, and create scalable business systems.
Recognizing the need for a more integrated approach to business growth, Mike co-founded NeoSymmetry, a natural follow up to the NeoSymmetry Institute and the NeoSymmetry App, bringing together strategic thinking, leadership development, sales excellence, and organizational performance into one comprehensive business growth ecosystem.
An accomplished author and visiting lecturer, Mike is passionate about sharing knowledge that bridges academic thinking with practical business application. His presentations and workshops are known for translating complex business challenges into clear, actionable strategies that leaders can immediately implement.
Outside the business world, Mike is a dedicated baseball coach in one of his local community’s highly competitive Little League programs, where he enjoys mentoring young athletes and helping them develop confidence, teamwork, discipline, and leadership.
Amy Brown
Co-Founder | NeoSymmetry | Learning & Development Strategist
Amy Brown is the Co-Founder of NeoSymmetry and an internationally respected learning and development specialist whose career spans more than 37 years designing transformational training and capability-building programs for global organizations.
Throughout her career, Amy has specialized in creating practical, high-impact learning experiences that improve leadership capability, sales performance, customer engagement, and organizational effectiveness. Her expertise combines instructional design, adult learning principles, performance consulting, and business strategy to deliver measurable improvements in both individual and organizational performance.
Prior to co-founding NeoSymmetry with Mike Swalwell in July 2016, Amy held senior leadership positions in training and organizational development with internationally recognized companies, including Microsoft and Procter & Gamble. She has led the design and implementation of enterprise-wide learning initiatives, leadership development programs, and workforce capability strategies across diverse industries.
Amy has also become highly regarded for her expertise in Acclivus R3 Solutions, one of the world’s leading B2B consultative sales and customer engagement methodologies. Her ability to translate proven sales, campaigning, and marketing protocols and frameworks into practical learning experiences has helped organizations strengthen customer relationships, improve sales effectiveness, and develop high-performing commercial teams.
Within NeoSymmetry, Amy was responsible for design and development of innovative learning systems, marketing automation tools, programs, and business capability frameworks and algorithms that empower organizations to accelerate growth while building lasting growth capability.
Known for her engaging facilitation style, strategic insight, and unwavering commitment to learner success, Amy believes that sustainable business growth begins with developing confident, capable people. Her work continues to help leaders and teams unlock their full potential through practical learning that creates measurable business results.
Contributors
Phil Walker
Contributing Marketing Professional | Digital Marketing Strategist
Phil Walker is an accomplished Digital Marketing Strategist with extensive experience helping organizations leverage marketing automation, customer engagement technologies, and digital strategy to accelerate business growth.
Having built a distinguished career working with leading global brands, Phil previously served as a marketing strategist for Procter & Gamble before moving into the agency sector, where he currently works with a top-tier marketing agency advising clients on modern marketing transformation.
Phil’s expertise spans marketing automation, customer journey optimization, lead generation, campaign performance, and digital growth strategies. His practical approach combines strategic thinking with measurable execution, helping businesses build marketing systems that are scalable, efficient, and focused on delivering sustainable commercial results.
As a contributing marketing professional with NeoSymmetry, Phil brings valuable industry insight and real-world experience that supports the development of practical marketing frameworks for today’s rapidly evolving digital landscape
Christopher Flynn
Contributing Marketing Professional | Digital Marketing Strategist | CEO, Solopreneurs Marketing
Christopher Flynn is a Digital Marketing Strategist, entrepreneur, author, and CEO of Solopreneurs Marketing. Passionate about helping entrepreneurs and growing businesses succeed, Christopher has built a reputation for translating modern marketing strategies into practical, achievable systems that drive measurable business growth.
His expertise encompasses digital marketing strategy, customer acquisition, content marketing, online visibility, and business development. Through his consulting, writing, and speaking, Christopher has helped countless business owners navigate the evolving digital landscape with clarity and confidence.
A prolific author and regular contributor on Medium, Christopher shares thought leadership on marketing innovation, entrepreneurship, branding, and business growth, making complex topics accessible to business leaders at every stage of their journey.
As a contributing marketing professional with NeoSymmetry, Christopher provides practical perspectives that help bridge marketing theory with real-world implementation, supporting organizations committed to long-term growth and sustainable success.
Leonard Scott
Contributing Marketing Professional | Digital Brand Strategist
Leonard Scott is a respected Digital Brand Strategist recognized for his expertise in data-driven marketing, strategic brand development, and customer acquisition. Throughout his career, he has helped organizations translate market intelligence into high-performing marketing strategies that strengthen brand positioning and accelerate growth.
Known for making complex marketing concepts both practical and actionable, Leonard has become a sought-after voice within the marketing community. His insights have been featured across many of the industry’s leading marketing podcasts, reaching audiences numbering well over 100 million listeners worldwide.
His work focuses on combining analytics, consumer behavior, emerging technologies, and strategic planning to help organizations make smarter marketing decisions while building stronger, more profitable brands.
As a contributing marketing professional with NeoSymmetry, Leonard shares contemporary insights into digital branding, performance marketing, and strategic decision-making that help businesses compete with greater confidence in today’s data-driven marketplace.
Ann Wren
Contributing Marketing Professional | Digital Marketing Strategist
Ann Wren is an internationally recognized Digital Marketing Strategist whose work has earned industry awards on both sides of the Atlantic for excellence in strategic marketing and business growth.
Her expertise lies in helping organizations improve profitability through marketing automation, strategic brand positioning, market differentiation, and commercial performance. With a strong focus on delivering measurable business outcomes, Ann works with organizations to identify opportunities that generate both immediate impact and long-term competitive advantage.
Combining strategic insight with practical execution, she helps businesses develop marketing systems that increase operational efficiency, strengthen customer engagement, and build distinctive market positions in increasingly competitive environments.
As a contributing marketing professional with NeoSymmetry, Ann brings a results-oriented perspective centered on creating sustainable growth, accelerating profitability, and helping organizations transform marketing into a powerful driver of business success.